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WorkGraphic Design

Beautiful lessons in pared-back minimalism from Studio Studio, the agency so good they named it twice

There’s something incredibly alluring about the blocky minimalism of Studio Studio’s identity for the art centre Vlaams Fruit: it manages to convey so much in just two colours and scant text.

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Ping Pong Sessions #06 poster featuring a stacked black chess pawn centred within concentric pink circles, flanked by yellow sections and thumbs-up gestures at the base

The agency is based in Ghent, Belgium, and created the logo as one that can be constructed and deconstructed from various elements, which can be used in multiple variations across the centre’s two theatres and other programming.

Elsewhere the studio’s posters for Graphic Ping Pong, created with graphic designer Nick Mattan, showcase a more experimental approach. The idea was to work on a self-imitated project and “create new work without rules or boundaries.” The designers went about this by making design into an ongoing game of ping pong: each side would react to input from the other about its work, creating unforeseen and unexpected results.

Studio Studio and Nick Mattan's experimental Graphic Ping Pong poster featuring bold black letterforms against purple and blue textured sections with vertical lines
Studio Studio's minimalist poster for Graphic Ping Pong featuring a yellow umbrella and the number 4 against a dark textured background
Studio Studio's minimalist identity for Vlaams Fruit art centre features a lime-green circle and tilted square with the centre's name and 2016 programme details
Vlaams Fruit November 2016 poster in bright green with white geometric shapes including a circle and rectangles on a minimalist design
Studio Studio's minimalist branding for Vlaams Fruit art centre, showing a lime-green poster and programme details for February 2017
Two pages from a design publication showing theatre programme layouts for "Liefde in Oorlog" and "Droomprijnses" with black and white photography and minimalist typography
Yellow-green catalogue spread listing numbered sections including Campanus Guitar Trio, Boterbrígade and Speelhuscreaturen, with dates and track listings on dark background
Studio Studio's poster design for Vlaams Fruit theatre centre featuring two men in suits holding programmes against a black background with white typography
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