Looking for something?

Tap outside or press close

WorkGraphic Design

Studio Moross creates the identity for MASSIVE, connecting younger audiences with British film

London-based design studio Studio Moross has developed the identity for MASSIVE, a new brand backed by the British Film Institute and designed to connect younger audiences with British film.

Written By:
Collection of MASSIVE promotional posters featuring bold repeated typography and geometric line patterns in blue and orange, designed by Studio Moross to champion British cinema to younger audiences

Drawing on inspiration from the bold typography and visual language seen in magazine mastheads, as well as marquee ticker tapes and banners across movie posters, the new identity has been rolled out to advertisements, posters, a cinema trailer and magazine.

"The logo itself is a redraw based on the typeface Information Extra Bold Wide, designed in the late 50s by Friedrich K," explains Nick Greenbank, a designer at Studio Moross. "Sallwey and does not exist digitally. The type was chosen for the interesting character details and its weight and width and whilst researching the typeface we also found that it had been used in a small number of movies for opening title sequences."

The first film to receive MASSIVE support was Idris Elba’s directorial debut Yardie, where existing nationwide preview screenings were promoted, reaching 2.5 million young people. For this, Studio Moross created a range of co-branded campaign materials, including a set of three character posters. The previews featured a special performance from London-born grime artist Kojo Funds and a Q&A with the director, Idris Elba.

The next film to be supported by MASSIVE will be Steve McQueen’s Widows, with Don’t Miss screenings in London and Manchester on Thursday 13 December. For more information about MASSIVE, visit massive-cinema.com or @massivecinema on Instagram.

Dark blue poster with geometric line patterns forming a stylised 'M' shape, part of the MASSIVE cinema brand identity by Studio Moross
MASSIVE poster featuring the word repeated in bold blue letters against a peach background, with "Championing British Cinema" at the base
MASSIVE branding materials on peach background, showing repeated wordmark on left, central poster with orange geometric shapes on navy, and magazine spread on right
A dark blue poster with large "MASSIVE" typography features text columns, a photograph of two people, and a smaller image of an audience, on a peachy background
Three promotional posters for MASSIVE featuring bold geometric line drawings in gold on deep blue backgrounds, with cyan borders and orange surrounds
Red bold repeated text reading "MASSIVE" on pink background with website URL and logos below, designed by Studio Moross for the British Film Institute initiative
Promotional poster for Steve McQueen's Widows featuring overlapping black and white portraits of cast members with magenta MASSIVE branding and screening dates for London and Manchester on 13.12.18
MASSIVE cinema poster for Yardie featuring a man wearing sunglasses with a vinyl record, cityscape and cast members on an orange background
Share