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WorkGraphic Design

Sibling Rivaly creates smart, adaptable graphic system for Desert X festival in Coachella Valley

Slick and intriguingly named studio Sibling Rivalry may be based in the New York metropolis, but it's taken to the sandy wildernesses of the Coachella Valley to create this rather lovely branding system for festival Desert X

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Desert X branding system by Sibling Rivalry showing white t-shirts and merchandise featuring black X motif, alongside gradient desert photography and a branded pouch on grey background

The arts-based event showcases site-specific works by "established and emerging artists, whose projects will amplify and articulate global and local issues of a diverse range," we're told, and as such the look and feel of the identity takes a suitably neutral and pared-back approach.

Sibling Rivalry is behind the graphics, signage, website design and other touchpoints for the festival, and has used a system whereby simple black and white sans serif typography works against some tantalising photography of the desert landscape. The "X" of the festival name also acts as a standalone graphic device across various pieces of merch and print, creating a smart and adaptable graphic system.

Desert X inaugural exhibition poster showing a sparse desert landscape with tall cacti under clear sky, alongside dates February 25 – April 30, 2017
White sans serif letters spelling "A I TAKEN" scattered across a desert landscape with brown mountains and blue sky
Large white letters spelling "DSTX" overlay a photograph of rocky desert hills and terrain for the Desert X festival branding system
Desert landscape with sparse vegetation overlaid with white text reading "FB 25−APR 30 \2017 X
Three black and white directional signs for Desert X festival featuring bold typography and the X symbol as a graphic device
Desert X festival branding showing overlapping letters S, M, I, T and H in a textured desert landscape style against a white background
Black tote bag with white text reading "FEB 25 – APR 30 / 2017" and an X symbol, designed for Desert X festival
Desert X festival branding displayed on a tablet screen showing white typography and a grid overlay on a dark desert landscape map
Two diagonal crossed bands form an X shape, with blue sky in the upper sections and brown desert landscape in the lower sections
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