Sheffield agency We Are rebrands itself as Born + Raised

We Are’s founders, brand strategist Andy Weir and creative Bew Knox, decided to rebrand their agency after seven years to “better reflect the agency they had grown into and how they work.” On a more practical note, they admit that “the previous name was also becoming increasingly difficult to protect, as many agencies were using it in their domain names.”

The process of agency founders becoming their own clients was by no means an easy one. “When the creative team presented their creative we were very emotional, it had been hard for us to stand back and hand over the identity of the business we founded,” says Weir, “but it’s certainly given us a stronger empathy with our clients when they undergo a rebrand.”