WorkGraphic Design

One & Other serves a new brand identity for The Darling restaurant

When The Darling planned to launch its oyster bar in Charleston, South Carolina recently, it called upon the talents of One & Other to help with its brand, print design and website.

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Flat lay of The Darling oyster bar's branded stationery and matchboxes in soft pink, navy and green with vintage-style typography and logo design

Taking inspiration from the restaurant's sustainable approach and use of local ingredients, whilst adding a little retro twist to pay homage to the classic oyster bars of America's past, the studio – led by Will Allport and Ky Coffman – produced an elegant and timeless identity.

Just like One & Other, the resulting look and feel is the perfect balance between function and beauty, masculinity and femininity, old and new. We especially love the vintage-style typography and the grownup colour palette of soft pinks and greys contrasted with dark navy and rich green. Discover more about the project at oneandother.co.

Photos by Andrew Cebulka. Interiors Smith Hanes Studio. All images courtesy of One & Other

Server holding a pink and navy menu in front of green banquette seating at The Darling oyster bar in Charleston
Fresh oysters on ice beside a pink menu card for The Oyster Bar at The Darling restaurant in Charleston, South Carolina
The Darling oyster bar in Charleston with a long bar counter on the left, green velvet banquette seating on the right, hanging globe lights and exposed brick walls
The Darling Oyster Bar navy menu card on a cork clipboard beside fresh oysters, white cloth napkin and herbs on dark wood
Metal bowl filled with The Darling branded badges and pins in navy, green, pink and white on a wooden surface with packaging in the background
Business card for The Darling restaurant resting in a metallic dish alongside stacked books and white foraged coral
The Darling restaurant's brand identity system displayed flat lay, featuring menus, business cards, coasters and packaging in navy, pink and grey
An illuminated oyster bar window display with menus mounted on a wooden interior, set into a dark exterior wall on a Charleston street
Person wearing The Darling oyster bar cap whilst shucking oysters in the restaurant's kitchen
The Darling Oyster Bar menu printed on white paper with navy ribbon binding, displaying illustrated oysters and menu items on a marble surface
The Darling Oyster Bar storefront window displaying the restaurant name and hours of operation, with a blurred street scene and buildings visible behind the glass
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