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WorkGraphic Design

Designer Mr Gresty creates pared-back but punchy identity for new gym concept MOB45

The hirsute east London graphic designer and illustrator known only as Mr Gresty has recently created some powerful, minimal bradding for new gym concept MOB45. The designer has form working with gyms, counting Gymbox among his many and varied clients, and this latest work doesn’t disappoint.

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MOB45 black signage mounted on a white textured wall exterior, displaying the gym's minimalist logo and branding

MOB45 specialises in short workouts focus on training in "short, sharp bursts", and boasts the tagline "Revolutionary new gym. Revolutionary new workouts".

As such, Mr Gresty’s manage to pack a punch through pared-back, classy aesthetics. The monochrome palette works alongside a sharp but stately sans serif typeface that works just as brilliantly on small online copy as it does for huge wall graphics in the gym space itself.

MOB45 logo in bold black sans serif typeface on white background
Bold black number 5 displayed on illuminated signage for MOB45 gym concept, shot in high contrast monochrome
MOB45 branding displayed on black and white gym signage featuring the number 45 repeated on cylindrical columns
Large black number 45 displayed on a white wall inside MOB45 gym space
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