WorkGraphic Design

Manassé's branding sports pastry inspired palette that looks good enough to eat

This gorgeous brand identity by Mexico-based design studio, Menta. has made our mouths water. Combining confident illustration with an elegant typeface, we're immediately reminded of sweet treats from French-inspired bakeries.

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Manassé packaging boxes with geometric patterned design containing three macarons in a pale green box against a light green background

The team explains: "Manassé is a French—African inspired Pâtisserie and Boulangerie, located in Guadalajara, México, that offers delicious croissants, baguettes, éclairs, macarons, and a wide assortment of exquisite French pastries.

"We designed the full identity inspired by the colour palettes and the spirit of the Parisian Pâtisseries of the Le Marais neighbourhood, and fused them with traditional patterns from Benin, the owner's home country. Both the word mark and tagline were custom designed for the brand."

Discover more at estudiomenta.mx. Just don't blame us for your impending cake cravings.

Via Behance

Manassé bakery branding items arranged on a pale green background, including letterhead, business cards, a wooden spoon and a croissant
Three baguettes wrapped in Manassé branded paper with repeating logo and text on a pale green background
Three sesame-topped baguettes arranged on a pale green background with Manassé branding elements and typography scattered around them
Wooden Manassé branded serving board with two cookies and a white paper bag with the Manassé logo on a pale green background
Manassé packaging boxes with geometric patterns in black and white, displayed on a pale green background with a black box containing macaron samples
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