WorkGraphic Design

Peck & Company cook up a new brand for Amie, a small bakery in Cape Cod

Amie is a small, specialist bakery in downtown Cape Cod, that likes to think of itself as the town’s own homely kitchen. With a belief that taste is an emotion, good food is essential, and an oven can warm a community – it was up to Nashville-based design studio Peck & Company to deliver a visual identity that would convey all of these huggable notions.

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Amie Bakery branding materials including business cards, letterheads, packaging and a map design arranged on a wooden surface with baked goods

Taking charge of the new branding and logo design, alongside custom type, pattern design, packaging and retail and environment signage – the resulting look and feel, which perhaps has influences of some of Paris's own specialist boulangeries, delivers exactly what you would expect from a contemporary bakery that gives a gentle nod to home comforts. Discover more of Peck & Company via peckandco.com.

Via Mirador | Photography by Brian Samuels, Brett Warren

Amie Bakery's logo featuring a large letter A with radiating lines, surrounded by Cape Cod and Amie Bakery text in gold on a cream background
Milk being poured from a metal jug into an Amie bakery mug held by someone wearing a cream-coloured shirt
Amie Bakery branding displayed on wooden surface with green business card, white stationery with gold monogram, patterned tissue paper and a croissant in paper wrapping
Repeating geometric pattern of thin-lined radiating circles in light grey on white background, designed for Amie bakery
Amie bakery branding displayed on a wooden surface, including a takeaway coffee cup, bread wrapped in branded paper, a bottle, business cards and a sticker with the logo
Flat lay of Amie bakery goods including a jam-filled pastry, oat cookies and two types of biscuits arranged on white plates with a glass of milk on a patterned surface
Hand holding a glass jar filled with round butter biscuits, alongside Amie Bakery's business card and freshly baked croissants on a cooling rack
Amie Bakery branded packaging and a seeded bread roll arranged on a map of Cape Cod with patterned tissue paper
Barnstable Osterville Massachusetts map outline and Amie Bakery logo with radiating lines on cream-coloured branded materials
Amie Bakery storefront window displaying gold lettering signage with a reflection of a person and white flowers in the glass
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