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WorkIllustration

Louise Rosenkrands portrays everyday women as they should be: lumpy in parts, but smart, hardworking and as capable as the boys

We stumbled across the work of the brilliant Miss Lotion, aka Louise Rosenkrands, thanks to her inclusion in this year's Pictoplasma character design conference lineup, and boy are we glad we did.

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A diverse group of people of varying body types and appearances running together energetically across sketched terrain against a cloudy sky backdrop

The Danish illustrator works with clients including Converse, Google, Bloomberg Businessweek and the New York Times, creating work that's as dynamic as it is cute. She manages to tread that delicate line between making a subject accessible in a serious way, and making it comprehensible in a fun way, using bold colours and simple line work to tell stories in images.

There's a wonderfully subtle yet forthright feminist undertone to her work, too: the women she draws aren't idealised figures either slimmed down or curved up in all the right places – they're lumpy and normal and hardworking and smart. They're like the everywomen we need to be celebrated more, and those looking to do so could do far worse than to use Rosenkrands' work as an example.

Illustration of workers operating a Payroll-O-Matic machine, with figures of diverse genders managing its mechanical components on an assembly line-style platform
Illustration of a plump, tan-coloured hen with a bright red comb and wattle, standing on green grass with simple line details
Woman with long dark hair wearing glasses sits at a laptop surrounded by swirling papers on a coral background, illustration by Louise Rosenkrands
Two cartoon women sitting on a patterned blanket; one reads while holding a baby, the other talks on a phone with a cheerful expression
Illustration of a light bulb with two cylindrical battery shapes inside it, surrounded by radiating lines against a pink bulbous background, by Louise Rosenkrands
Illustration of a woman with long dark hair pouring olive oil, surrounded by decorative terracotta vessels and olive branches
Three illustrated women with varied skin tones and body types stand together in confident poses, one holding an axe and wearing horns, others in colourful retro-style outfits
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