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WorkGraphic Design

Dekoratio Studio rolls up its sleeves to mix together a new identity for I Can Spice

I Can Spice is based on a simple yet brilliant concept: taking lots of different premium spices from around the world and combining them to create special mixes for your food recipes, coffee or even your beer. But before it could launch, the brand needed a new identity, so hired Budapest agency DekoRatio to help.

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Hand pouring spiced powder from a coral-coloured container into a stone bowl against a pale blue background

"Since there will be more than 100 different spices and mixes, we decided to make categories (herbs, general spices, flowers, Indian spices, vegetables, peppers and two different mixes), so each group would have its own design," explained DekoRatio.

"We matched the categories with fitting colours and drew different graphics to each one of them. Our aim was to create a playful and detailed pattern showing plants and typical features of each category, which we can modify anytime (if there will be more categories later). We hope that this playfulness is going to inspire people to use spices in a more courageous way!"

Via Behance. All images courtesy of DekoRatio, photography by Kevin Harald Campean

I Can Spice cylindrical spice containers in various colours with patterned labels and black lids, arranged on a white surface
I Can Spice Kurkuma spice tin with white label on patterned yellow background featuring botanical illustrations
Colourful spice jars with different category labels and hand-drawn botanical patterns in purple, orange, cream, red, yellow and blue packaging designs by Dekoratio Studio for I Can Spice
I Can Spice Himalayan Salt packaging displayed against a blue geometric pattern featuring kitchen utensils and spice-related illustrations
I Can Spice Pepper Parade spice jar with red label featuring illustrated botanical patterns against a pink background with scattered spice particles
I Can Spice anise packaging with 100g weight displayed on a purple patterned background featuring botanical illustrations and geometric line work
I Can Spice product range displaying four cylindrical spice containers with turquoise, purple and grey patterned labels featuring botanical illustrations
Pyramid arrangement of six coloured spice jars with I Can Spice labels in gold, teal, red, purple, olive and yellow, each featuring botanical pattern designs
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