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WorkGraphic Design

Commonwealth Brewing Co. has a Thirst for fresh packaging designs

Commonwealth Brewing Co. is one of the rising stars of East Coast USA brewing. Based in the laid-back town of Virginia Beach and brewing out of a converted fire station, the brewery produces beers of incredible quality and flavour. They serve the town through their on-site bar and distribute further afield along the East Coast.

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Four colourful Commonwealth Brewing Co. cans featuring abstract liquid photography designs in green-yellow, magenta-purple, red-orange and golden-yellow gradients

When Jeramy Biggie, brewer and owner, got in touch with Glasgow studio Thirst he gave them one simple brief: "I want to be able to visually see the flavours that I taste in the can". There are four beers in the core series, each of them unique and bursting with flavour. So to realise the design, Thirst photographed textures of different oils, vinegars and inks interacting on a plate at a macro level.

Matt Burns, Creative Director at Thirst, said: "The evolving amalgamation of the liquids perfectly matched the dynamic beers they represented. The images we captured were edited to show deep, rich colours that had depth and intrigue that requires exploration, much like the beers."

Bright yellow landmass with green border on deep blue background, resembling a geographical map
Commonwealth Brewing Co. pale ale can with golden yellow liquid and dark navy label against a bright blue background
Abstract swirling macro photograph of oils and inks in deep reds, oranges and yellows, resembling molten lava, used for Commonwealth Brewing Co. can design
Commonwealth Brewing Co. can with abstract orange and golden liquid imagery on dark label against black background
Abstract macro photograph of swirling oils, vinegars and inks in shades of magenta and purple, used for Commonwealth Brewing Co. can design
Commonwealth Brewing Co. can with vibrant magenta and purple liquid swirl design against a purple background
Macro photograph of yellow and green liquids swirling and blending together, creating organic abstract patterns with bubbles and flowing textures
Green Commonwealth Brewing Co. can with abstract liquid textures against a yellow background, showcasing Thirst's packaging design concept
Person holding a four-pack of Commonwealth Brewing Co cans with yellow and green abstract liquid design on packaging
Brewery bar displaying a wooden menu board listing colourful beer names including Hot Polloi, Humblebrag, Taonga and Big Papi, with tap handles below
Crowds of people gather outside Commonwealth Brewing Co.'s bright blue building at an outdoor event, browsing displays and sampling products at various tables and wooden barrels
Hand holding a Commonwealth Brewing Co. can with vibrant purple liquid swirling inside against a grey concrete background
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