Büro by Socio Design, an identity for a male cosmetics range

London's Socio Design created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept. Printed material by Avenue Litho.