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WorkGraphic Design

Brighton's Filthy create identity for Wall Of Noise, a new music publishing and library

Brighton-based studio Filfthy was recently commissioned to create the brand identity for Wall Of Noise, a new music publishing and production library launched by SATV Publishing Ltd – Sky TV’s in-house music publisher. Their target market includes producers, editors, ad agencies, production companies and music supervisors.

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Six digital album covers for Wall Of Noise music library featuring retro-inspired designs with titles including Hybridized Trailer Rock, Toolkit Stingers, The Patriot World Toolkit, Dynamic Risers, Power Percussion and Toolkit Tones & Textures

The logo icon is derived from sound waves and complimented with a simple san serif typeface to create a clean, minimal and recognisable brand. Filfthy then produced a twelve-page brand guideline document outlining logo usage, colour palette, stationery, social media branding and a small range of merchandise.

The last stage was to design a set of fifteen digital album covers to house the different collections of music on the Wall Of Noise website. Filfthy presented three initial concepts to Sky, and they chose a direction influenced by 1960's psychedelic film posters and book covers.

All images courtesy of Filfthy

White circle containing a stylised W logo made of diagonal lines suggesting sound waves, on black background
Brand identity guidelines for Wall Of Noise showing logo variations with geometric sound wave icon and typography on white and black backgrounds
Wall Of Noise brand identity guidelines showing typeface samples in Helvetica Light and stationery designs including letterhead and business cards on black backgrounds
Six album cover designs for Wall Of Noise music library collections, featuring stylised imagery and bold typography in a 1960s psychedelic style
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