WorkGraphic Design

Blok Design takes inspiration from Santiago's culture to craft an identity for a new scheme

Blok Design looked to the architecture, arts and culture of Santiago to create this vibrant identity for a new scheme in the heart of the Chilean capital.

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Three poster designs for MUT featuring bold red and blue typography with mid-century style lettering and a circular stamp logo on a blue background

MUT – short for Mercado Urbano Tobalaba – is set to be built over the city's main Metro station and promises to bring new shops, offices and green space to the local community.

Led by Vanessa Eckstein, founder and creative director of Blok, the brand honours its sense of place with mid-century style typography inspired by local iconography and warm and "homely" hues of blues and oranges taking their cues from the Chilean landscapes and textiles. We especially like the circular stamp logo spelling out the acronym.

The identity has since been rolled out onto a new website and marketing materials, as well as a magazine. The Toronto studio also commissioned photographs to depict a buzzing community full of life – from local shopkeepers through to kids skateboarding the local streets, the imagery brings it all together.

Peach-coloured postcard design featuring the word MUT in bold red letters and a circular stamp logo in the top right corner
Cream-coloured box with red striped design and circular MUT logo on blue background, showcasing the brand identity created by Blok Design for Santiago's Mercado Urbano Tobalaba scheme
MUT brand website displaying a man in a white sleeveless top alongside an image of a colourful beverage on a peach-coloured background
White box with MUT circular stamp logo and orange striped design on coral background
MUT identity design showing a coral-pink page with skateboarding imagery alongside a black and white photograph of people in an industrial space
Cream-coloured letters spelling MUT on white paper with a circular red stamp logo reading "Mercado Urbano Tobalaba" positioned to the right, set against a coral background
Branding materials for MUT showing blue and coral design elements with mid-century typography, including a circular stamp logo
MUT branding spread showing a chef preparing food alongside close-up photograph of fresh fish
Brand identity system for MUT showing stationery, posters and packaging in orange, blue and cream with mid-century typography and circular stamp logo
MUT branding identity materials including grey tube packaging, letterhead and peach envelope with circular stamp logo on concrete surface
Peach-coloured envelope with MUT branding featuring red and white typography and a circular Mercado Urbano Tobalaba stamp logo It looks like you have found one of the Pocket monsters! The Game Boy cartridge displayed above contains Pokémon Red Version, o
Stack of printed materials with a bright blue cover featuring "MUT" in white sans-serif typography, displayed on a textured grey surface
Branding materials for MUT Mercado Urbano Tobalaba featuring orange and blue designs with mid-century typography and circular stamp logo
Peach and navy blue MUT branding label on grey curved surface with blue text visible above
Blue and navy letterforms from the MUT identity on a light background, alongside red and cream printed materials with striped typography
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