WorkGraphic Design

A simple, playful identity for a school for visually impaired children

Graphic designers and art directors Simon Langlois and Raphaëlle Brillant have worked together on a charming project for La Fondation de l'école Jacques-Ouellette (the Jacques-Ouellette School Foundation).

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Stacked coloured blocks in orange, blue, pink, yellow and green, each featuring black lines and a dot, representing the Jacques-Ouellette School Foundation's tactile identity system

The school is entirely devoted to pre-school, elementary and secondary education for blind and visually impaired students aged between 4 and 21, and its mission is to “bring together the financial, human and material resources to support the school's projects."

Bright yellow ping pong balls printed with the school's simple black logo of five lines and a dot, scattered across a white surface
Colourful stationery and printed materials displaying the Jacques-Ouellette School Foundation's new visual identity with bold geometric shapes in green, pink, yellow and blue

The designers were briefed to create new positioning for the brand and to redesign its visual identity. “This foundation is positioning itself as an agent of change giving its students the opportunity to fulfil their potential and evolve despite their handicap,” say the designers.

Yellow and light blue business cards for the Jacques-Ouellette School Foundation, featuring bold black lines and a dot, arranged on a grey and green background

Their approach was to use a range of bold colours, ranging from a striking bright orange to baby pink and a dusty blue. These work alongside a simple graphic logo device built around five thick, black lines and a dot. These can be used in static forms across printed matter and taken apart and reassembled for various applications.

White tactile blocks and lines arranged to demonstrate the physical, touchable elements of the Jacques-Ouellette School Foundation's rebrand

The simple, eye-catching approach works beautifully across everything from business cards to bookmarks, the website design and even ping pong balls, which dance across the cute new website design.

They have also been animated to bring the identity to life online, with Brillant-Marquis taking care of the motion side of things.

The photography is by Vincent Castonguay, who is also based in Montreal.

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