"The new 'x' marque has been designed so it can evolve to become an integral part of the visual language of Deptford X," explains the studio. "The dynamic nature of the marque means it can adapt to different styles mixing raw elements and clean type treatments to create a style that encompasses the spirit of Deptford X and the evolution of the neighbourhood."
A comprehensive visual language was then built around the concept which was then rolled out onto all festival communications. Find out more at iyastudio.co.uk.
Courtesy of IYA Studio. Photography Credit Tian Khee Siong