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InspirationGraphic Design

X marks the spot for Depford X and its new visual identity by IYA Studio

Deptford X is a 10-day free festival of contemporary art by emerging artists in public spaces in south-east London. For this year's event, which was its eighteenth, it commissioned IYA Studio to develop a new visual language that would be rolled out across the festival.

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Two people wearing black t-shirts branded with Deptford X's new white X logo and text designed by IYA Studio

"The new 'x' marque has been designed so it can evolve to become an integral part of the visual language of Deptford X," explains the studio. "The dynamic nature of the marque means it can adapt to different styles mixing raw elements and clean type treatments to create a style that encompasses the spirit of Deptford X and the evolution of the neighbourhood."

A comprehensive visual language was then built around the concept which was then rolled out onto all festival communications. Find out more at iyastudio.co.uk.

Courtesy of IYA Studio. Photography Credit Tian Khee Siong

Deptford X storefront with white X-shaped logo designs applied to glass windows and doors, with green plants at street level
Bright blue A-board sign for Deptford X Platform 2017 festival featuring artist names and the new X visual identity, positioned outside a historic stone building entrance
Person wearing a red jacket holding a black Deptford X tote bag featuring a white X logo and website URL
Stacks of turquoise printed materials for Deptford X festival featuring the new X mark design by IYA Studio with white typography reading "This way for art
A person holds a leaflet featuring Deptford X's new green and black X logo alongside festival information
Deptford X festival poster featuring a turquoise background with a dynamic black X design, mounted on a brick wall with a blurred figure walking past
Colourful diamond-shaped cards in red, blue, green and white scattered on grey background, each featuring a bold black X symbol and text for Deptford X festival's new visual identity by IYA Studio
A grid of eight design posters from Deptford X's visual identity system, featuring the new X marque applied across typography, colour palettes, imagery and festival materials
Deptford X visual identity materials featuring turquoise and grey X-shaped geometric designs with "This Way for Art" text and platform 2017 branding on overlapping cards and booklets
Deptford X 2017 branding materials featuring a green folded design with a dynamic black X shape and white platform documentation card on grey background
Deptford X festival programme spread showing platform 2017 section with blue X-shaped graphic elements and text layouts designed by IYA Studio
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