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Uncommon's B&Q ads put a Spring into everybody's step

It's been a rare case of nature imitating human events. Just as Britain lifts out of lockdown, winter is turning to spring, with blue skies, warmer temperatures and flowers blossoming everywhere. And a new series of billboard and print ads for B&Q, crafted by Uncommon, captures that spirit perfectly.

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Large B&Q billboard featuring colourful flowers and plants with the text "We will grow again" in magenta and white lettering on an urban street corner

On the heels of the retailer's B&Q’s latest film, We Will Grow Again, the ads' vibrant artwork dovetails nicely with its messaging; celebrating the resilience and re-emergence of the UK.

The imagery features a giant installation of plants and flowers, where every colour is given a stage. The scenic backdrop is married with simple, white typography, highlighting fun copy lines such as: 'Happiness does grow on trees. And windowsills', 'Junglist Massive', and '2,000 natural highs'.

The pictures were shot by photographer Dan Tobin Smith, who's best known for his shot used on Jay-Z's Blueprint 3 album cover.

This latest campaign also follows on from B&Q's 'Build a Life' campaign by Uncommon last September that celebrates the belief that DIY can lift our spirits. Well, it certainly did something: Kingfisher, the owner of B&Q, reported a sharp rise in full-year sales and profits earlier in March, putting it down to a boost from a new generation of "young DIY-ers".

Illuminated B&Q billboard at night featuring colourful flowers and plants with white text reading "We Will Grow Again", flanked by historic buildings on a London street
Vibrant bed of yellow, orange and pink flowers with white text reading "2000 natural highs" and B&Q logo on a polaroid-style print ad
White-bordered print ad featuring dense pink and red flowers with white typography reading "Flora for all" and tagline about growing plants
Vibrant floral installation featuring densely packed magenta, purple and pink flowers with ornamental foliage and striped leaves for B&Q's advertising campaign
Lush garden display featuring yellow flowering shrubs, white blooms, ornamental grasses and foliage in vibrant greens and yellows
Studio setup showing a monitor displaying a vibrant floral arrangement above a gradient colour swatch, surrounded by production equipment and shelving in a creative workspace
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