London agency, Someone, has created a new brand identity for Beyond, an independent funeral comparison and booking service. Originally named Funeralbooker, Beyond launched in 2015, born out of a realistation that people who had suffered bereavement couldn’t search online and find accurate prices for a funeral.
Moving away from the clichéd sunsets, flowers and doves, Someone adopted a "radical" new approach, one that hopes to support, guide and reassure customers through the steps needs to make the right decisions.
"Traditional brand communications in this sector are trapped in an echo chamber of faux respectability and tradition," says Thomas Dabner, Senior Designer at Someone. "Beyond is a contemporary brand for today and so we’ve designed a radical visual and verbal approach to open a new conversation around choice, services and price."
"With so many bland brands in operation, the need for a strong identity was clear," adds Simon Manchipp, Founder of Someone. "Beyond is bringing smart digital comparisons to a sorely neglected sector. Unusually, they have literally put their money alongside their convictions – and have made a winning start. The new strategy, name and branding we’ve developed together aim to help continue to forge a new path for those needing smart after-life advice and services."