Robot Food raises the bar with knockout design for Bulk Powders
When Robot Food was approached by its client Bulk Powders, one of the UK’s leading sports nutrition brands to design an identity for its latest venture – a range exclusively for women, the team knew that the design needed to truly pack a punch.
Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against a clean, white backdrop. Pastel accent colours help with navigation for an eclectic range that includes Daily Protein shakes, Active WMN multivitamins and Radiance Capsules.
Strikingly feminine, WMN makes a bold statement for quality products aimed at women’s health and fitness, and a strong addition to Bulk Powders' overall offering.
Katy Mair, Senior Account Manager at Robot Food, said: “We’ve been working with Bulk Powders for a few years now, and it was a pleasure to create such an exciting new sub-brand. The designs speak to contemporary attitudes and match the serious mindset of the savvy target market.” Discover more at robot-food.com.
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