Called Red Hot - Vivid, it will take place at a new pop-up gallery at 4-10 Tower Street, Seven Dials from Saturday 10 May - Sunday 1 June, and will feature three films and over 70 portraits of the most handsome redheads on the planet.
Known as phase two of Knights’ campaign to ‘rebrand the ginger male stereotype', the event is in association with the Anti-Bullying Alliance. The images in this exhibition celebrate red-haired male beauty, showcasing the men as masculine, chiselled, cool, and proud of the way they look.
Since it premiered in Shoreditch last December the success of Red Hot has been phenomenal, and the response to the movement has been hugely positive, with beauty ideals and easy negative stereotypes challenged by both the press and the public.
It was, in fact, the most viewed article on Creative Boom to date with over 100,000 hits in one weekend, and thousands of shares on social media in just one day.
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