The internationally acclaimed Red Hot campaign, which launched in 2013 to reverse the stigma attached to red-haired men and women, is back – and this time, photographer Thomas Knights and British designer Elliott James Frieze have called upon musicians, actors and models to take part.
Inspired by Ancient Greece, the striking series of photographs, often nude and statuesque, features model Olivia Inge, artist Nathan Wyburn and singer Nicola Roberts, amongst the beautiful lineup.
Along with a new art book and exhibition, Red Hot II will introduce limited edition products, partnering with a select group of international designers with a view to turn the campaign into a lifestyle brand.
Renowned for pushing boundaries and creating a dialogue in the ever-changing fashion industry, whilst raising funds for charitable causes, Red Hot's charity partner for the new book is The Diana Award anti-bullying initiative. So far, the project has raised over £45,000 for various charities and good causes.
Speaking of this new venture, Thomas said: "We're celebrating the uniqueness of redheads, focusing on fair or untanned skin and freckles, together with black and mixed race redheads. The exhibition promises an anatomical study of the human form and a portrayal of poetic fragility.
“It's about celebrating difference. Championing an alternative view of beauty, currently saturated with sun-kissed images of models. It’s empowering – owning socially perceived flaws and being comfortable in your own skin."
Via direct submission | All images courtesy of Thomas Knights