Red Hot: a new exhibition that aims to rebrand the ginger male

Via Creative Boom submission. All images courtesy of Thomas Knights

Red Hot is an upcoming exhibition that celebrates red-haired male beauty while attempting to reverse the stigmas attached to ginger men across the UK.

Taking place at the Gallery in Redchurch Street from 16 December 2013, the exhibition will be the result of a year-long photography project by Thomas Knights.

Working as a fashion photographer and music video director Knights has drummed up an impressive portfolio; his work featuring in Vogue Italia, Dazed and Confused, and Marie Claire, and has also worked with Marina and the Diamonds, Labrinth, Rosin Murphy and Maya Jane Coles.

A natural redhead himself, Knights has experienced personally the negative perceptions that come with being ginger, and, having no red-haired male public role models to persuade him otherwise, he grew up feeling ashamed of his red roots. With Red Hot, Thomas has devised a photography and video concept that re-defines the perceived image of the redheaded male. The men showcased here are masculine, chiselled, cool, and proud of the way that they look. These men will be the new icons for what will hopefully be a new positive rebranding of ‘the ginger’.

Supporting Knights’ light-hearted and positive drive for change is the Anti-Bullying Alliance, helping to highlight the seriousness of the problem in the UK.