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InspirationPhotography

Kent Andreasen documents life through a lens, turning the ordinary into the remarkable

Some might see daily life as mundane, others – like Kent Andreasen – see the beauty in the very ordinary, capturing rare moments and insights in new and interesting ways. It's probably why the South African photographer refuses to be pinned down to a certain style or theme.

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Young person wearing a pink hijab and quilted jacket, smiling at the camera with misty mountains in the background

"I enjoy how immediate the process is," he explains. "Seeing something, contemplating an approach and then finally framing up and off I go. From there I'm simply trying to portray my everyday life or work within a brief for a client, to give them something different."

Based in Cape Town, Kent's three years of studying cinematography established his understanding of both the technicalities of constructing an image and the social aspect of being able to relate to a subject in a personal way. In fact, the cinematic process has played a big part in his photographic approach. He adds: "I hope people enjoy a moment of intrigue. But at the same time, I'd like each person to take something unique from my work. I make images for myself the rest evolves its own momentum."

Represented by 2DM Management, his clients include The Guardian, GQ USA, Vice, The New Yorker, The Sunday Times, New York Magazine, Nike, Google and Air BnB. Discover more at kentandreasen.com.

All images courtesy of Kent Andreasen

Turquoise river winding through arid desert landscape with white boat on water and industrial structures visible in distant horizon
Pale sculptural triceratops head with prominent horns and frill, displayed against a neutral background with fern leaves visible beside it
A white utility pole wrapped in dried vines against a clear blue sky, with bare branches surrounding it
Arid hillside with sparse vegetation and rocky outcrops beneath a pale sky, photographed by Kent Andreasen
Intense flames engulf the base of a palm tree trunk in a tropical setting with palm fronds and vegetation surrounding it
Tattooed hand holding the neck of an acoustic guitar against a blue sky
Person lying on sand beneath a red flag and wooden beach fence, with apartment buildings visible in the background
A person in a blue t-shirt stands with their back to the camera, gazing out at a vast canyon landscape stretching to the horizon under a partly cloudy sky
Aerial view of a lone tree stump protruding from dark water surrounded by swirling patterns of sediment and reflections
Empty institutional room with pale green walls, three tall windows with radiators beneath them, recessed ceiling lights and bare concrete floor
Wildfire burns intensely across a hillside at night, with bright orange and yellow flames illuminating the dark landscape and smoke rising into the sky
Man wearing sunglasses in profile against a blue sky and sea background
White dog with pointed ears sitting behind a pile of plastic waste and rubbish on a beach with grey sea behind
Rusted and weathered industrial wheel attached to a concrete mixer truck under clear blue sky
White single-storey house with antenna on bare earth surrounded by mountains and sparse vegetation in an arid landscape
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