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World's first edible exhibition with posters good enough to eat by Rob Flowers and Bompas & Parr

The world's first interactive edible exhibition has taken place at The V&A Museum of Childhood in London, where children were encouraged to play with their food in a bid to change their attitude to what they eat. The fun culinary show, which was developed by advertising agency AMV BBDO, included edible posters by illustrator Rob Flowers created in collaboration with Bompas & Parr.

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Young child wearing glasses and a red shirt biting into an edible poster from The Edible Exhibition with colourful illustrated designs and text printed on edible paper.

According to the agency: "Kids have around 30,000 taste buds compared to adults. As a result, trying new foods can be an intense and sometimes unpleasant experience. But through play and experimentation, children are more likely to try different foods and accept them."

During a free workshop, over 100 children were given the chance to use their imagination and invent their ultimate food fantasies, with six winning designs then selected and turned into a delicious reality with the help of food wizards Bompas & Parr. From glow in the dark ice cream made from carrots to edible bubbles made from broccoli and cucumber, and a parsnip tornado to name but a few.

Rob Flowers helped to bring the Edible Exhibition to life with a series of posters and invitations that were also entirely edible and each with their own unique flavour. Every aspect of the printing process, from the edible paper to the multi-flavoured inks, was custom-made for the exhibition in collaboration with Bompas & Parr.

Bompas & Parr add: "For us at Bompas & Parr the kid’s creativity was a real goad to making healthy foods really compelling. We hope the project inspires countless others to hit the kitchen and create wonders for the tongue."

All images courtesy of V&A

Three colourful edible exhibition posters by Rob Flowers featuring playful illustrations and typography in bright pink, rainbow and navy blue designs
Three colourful edible exhibition posters by Rob Flowers featuring playful illustrations with food-themed typography on blue, green and orange backgrounds
Rainbow Bangers edible poster by Rob Flowers with matching fondant and sugar craft figures alongside it
Flat-lay of an edible Bubbles poster and jigsaw puzzle pieces designed by Rob Flowers, featuring colourful illustrations on blue background with the V&A Museum of Childhood logo
Colourful edible poster by Rob Flowers featuring musical instruments and pumpkins on pink background, displayed alongside scattered pieces of the edible puzzle poster
Colourful poster for The Edible Exhibition at the V&A Museum of Childhood featuring playful illustrated food characters surrounding large white letters spelling "EDIBLE", designed by Rob Flowers
Children play in a cloud of edible dry ice mist created during the interactive exhibition at the V&A Museum of Childhood in London
Young child holding an edible poster with illustration and teal patterned background, about to taste it at the Edible Exhibition
Child blowing on an edible bubble created from broccoli and cucumber at the Edible Exhibition
Grid of 18 children pulling playful expressions with bright blue tongues, promoting the edible exhibition at the V&A Museum of Childhood
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