The world's first interactive edible exhibition has taken place at The V&A Museum of Childhood in London, where children were encouraged to play with their food in a bid to change their attitude to what they eat. The fun culinary show, which was developed by advertising agency AMV BBDO, included edible posters by illustrator Rob Flowers created in collaboration with Bompas & Parr.
According to the agency: "Kids have around 30,000 taste buds compared to adults. As a result, trying new foods can be an intense and sometimes unpleasant experience. But through play and experimentation, children are more likely to try different foods and accept them."
During a free workshop, over 100 children were given the chance to use their imagination and invent their ultimate food fantasies, with six winning designs then selected and turned into a delicious reality with the help of food wizards Bompas & Parr. From glow in the dark ice cream made from carrots to edible bubbles made from broccoli and cucumber, and a parsnip tornado to name but a few.
Rob Flowers helped to bring the Edible Exhibition to life with a series of posters and invitations that were also entirely edible and each with their own unique flavour. Every aspect of the printing process, from the edible paper to the multi-flavoured inks, was custom-made for the exhibition in collaboration with Bompas & Parr.
Bompas & Parr add: "For us at Bompas & Parr the kid’s creativity was a real goad to making healthy foods really compelling. We hope the project inspires countless others to hit the kitchen and create wonders for the tongue."
All images courtesy of V&A