Greenspace creates mammoth new designs for Battersea Power Station

The agency had just a few months to create a new identity for the iconic building; to be used across print collateral, marketing materials, brand films and experience centre featuring more than 200 films documenting the new Battersea Power Station Development, historic sites and parks in London. These are shown through an interactive “jewel-like” model that projects an image onto a six metre wide LED wall.

The new designs were driven by the strapline ‘Powered by Positive’, and draw on the original Battersea Power Station designs, re-imagined and designed by architect WilkinsonEyre.

“Powered by Positive is a very appropriate and inspiring way to encapsulate the feeling you get when you visit Battersea Power Station,” says Lee Deverill, creative director at Greenspace. “And as designers, writers and filmmakers, it gives us great scope for creativity.”

Luke Mcilveen, design director at Greenspace, worked with Deverill to oversee the new moving image and photographic content. These feature across two miles of site hoardings, new advertising campaigns, brochures and a “4K immersive presentation” as part of the experience centre.

The new Battersea Power Station incorporates new residences alongside event spaces, retail offerings and commercial office space.

Alongside this main project, Greenspace has been tasked with creating the design and marketing of two new mixed-use developments; Battersea Prospect Place by Gehry Partners and Battersea Roof Gardens by Foster + Partners, which will be London’s largest roof garden.