WorkGraphic Design

Dutchscot's identity for The Workroom, a new app that curates drop-in workspaces in restaurants

Dutchscot has created the identity for The Workroom, a new app that curates drop-in workspaces in restaurants where people can think, meet, work and get things done.

Written By:
Four mobile screens showing The Workroom app interface with customisable logo variations featuring "turn up room", "set up room" and "meet up room" messages, plus a restaurant venue listing card for Bluebird Chelsea

"With ‘The Workroom’ being quite a utilitarian name, we created a logo where the word ‘work’ can be replaced with a series of messages and imagery," says Jacob Vanderkar, one of the founders of the London studio. "This ’space’ in the logo is used to showcase the variety of beautiful restaurant interiors, the metaphorical space they provide people to think and work, whilst also showcasing the diverse range of activities that people can use them for."

A series of images was also commissioned, in collaboration with Kalen Armstrong, that combines the world of restaurants, food and works in a tongue-in-cheek way. These pics go nicely with the typeface ‘Wulkan’ which is used for the logo and messaging. The aptly named ‘Work Sans’ is used for body copy.

The Workroom app is available on the App Store with an Android release planned for later in the year. Discover more: theworkroom.io.

The Workroom logo on a black background with white typography, showing the title text in three lines with the word "work" highlighted as the central focal point
Pink peony flower in a grey vase with fallen petals on a neutral surface against a quilted wall
White serif text on black background reading "The business brunching koom" and "The number crunching koom" with the word "r" replaced by a space in each phrase
Overhead view of a plated dish with grilled fish, microgreens, lemon wedge and sauce dots, styled on a wooden table with chopsticks and a pen nearby
Two versions of The Workroom branding showing the flexible logo design with cooked lobster on red props on left and workspace styling with coffee cup on right
Four Instagram posts from The Workroom app showing the logo with swappable "work" space, restaurant interiors, and beverage imagery
Overhead shot of marble surface with two pens, crumpled paper balls, and a blue ceramic plate containing white dip surrounded by colourful chopped vegetables, overlaid with white text reading "The rip it up and start again kroom
Four screenshots from The Workroom app showing branding elements including "The greeting room", "The blue sky thinking room" and messaging about curated restaurant workspaces
White plate with red dish garnished with green microgreens next to brass design tools and rulers on dark textured surface, with "The making room" text overlay
Screenshots showing The Workroom app branding and identity across four layouts featuring interior photography and typography by Dutchscot
Grid of nine photographs showcasing different workspaces in restaurants, each labelled with activities like "the meeting room" and "the brainstorm overloaded room
Share

Further Reading

Take the Creative Boom survey

Take the Creative Boom Survey