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InspirationGraphic Design

Foilco unveils its plans for a more sustainable future in a joyful campaign designed by StudioDBD

Foilco has today announced Not Another Environmental Policy By Foilco – a campaign to push for a greener, more sustainable future, to challenge misconceptions about foil and to do something about the way that companies handle their foil waste.

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All photography by Luke Richardson Photography

All photography by Luke Richardson Photography

Consisting of six cards and a corporate brochure housed in a specially produced box – all foiled on 100% recycled fibre Elephant Grey board and digitally printed on Fenner Paper’s Redeem 100% recycled paper; it hopes to inform, educate and inspire with a mix of humorous and sentimental messages that will resonate with brands and creatives.

The project has been playfully designed by Manchester's StudioDBD with a running 'green' theme alongside some instantly recognisable original illustrations by Taaryn Brench and a bespoke typeface.

"With this campaign it was obvious that there is already a lot of material out there from companies wishing to shout about how they are environmentally friendly and do their bit. It’s all rather dull and reptitive. So we went for less 'children running through fields of corn' and more bold, graphic and impactful design," says Dave Sedgwick from StudioDBD.

"When you start to see the type and illustrations foiled onto grey board it really comes to life. Hopefully the messages draw people in to read more, because the content is still very important and relevant. What Foilco are doing is really forward thinking."

Six white cards with hand-drawn illustrations and coloured text reading messages including "For F***'s Sake", "Who Cares?", and "We Are Fed Up", arranged on a pink background with pressed flowers and foliage
Three stacked leaflets from Foilco's campaign designed by StudioDBD, featuring hand-drawn green plant illustrations and text including "We are foiled" and "Most of it
Cards from Foilco's sustainability campaign featuring green foil text reading "We are fed up" with illustrated plant and leaf motifs, alongside an orange card on recycled board
Opened Foilco campaign brochure with green foil text and illustrations on recycled board, accompanied by natural plant materials on pink background
White cards with green text reading "We are fed up" surrounded by plant illustrations, displayed next to weathered wood on a pink background
A moss-covered branch lies across a white card printed with orange text questioning foil recycling misconceptions, part of Foilco's sustainability campaign designed by StudioDBD
Two white cards with orange foil text reading "FOR F***S SAKE" and environmental information, displayed with a birch branch on a pink background
Two white cards with bold purple typography and leaf illustrations lying flat on a pink surface, with a green leaf visible at the top of the frame
Hands holding open a folded brochure with green illustrated leaf motifs and text on recycled paper against a mauve background
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