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Fluoro designs first trainers to use recently re-introduced Reebok 'Vector' logo

Independent London studio Fluoro recently worked with Reebok and fitness brand WIT to design the limited edition Reebok x WIT Nano 9 shoe, as well as its accompanying campaign designs.

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Open magazine spread showing black left page with abstract geometric Vector logo designs and red right page with "icon" text and campaign details for Reebok x WIT Nano 9 shoe

"We handled every aspect of design and art direction," the studio explains, highlighting the bespoke abstract typographic system which was used across the product and in the editorial designs surrounding it.

Fluoro was briefed to create a design that would work for Reebok while also embodying the WIT "stronger together" ethos. This led to the development of a visual and typographic system influenced by WITs "industrial training environment", as the studio puts it. "The material colours and finishes are inspired by steel, wrought iron and high impact rubbers which are juxtaposed against a vibrant orange."

Reebok and WIT gave Fluoro creative freedom to experiment with its design for the shoes, and to make a visual nod to the connections between WIT and Reebok's British origins; the Nano 9 is the first line of trainers to incorporate the recently re-introduced Reebok 'Vector' logo.

The launch campaign designed by Fluoro reinforces the Vector by including the word 'iconic' and reinforces the notion of the design’s marriage of classic Reebok and modern WIT branding with the use of the word 'Transition'.

The campaign will feature exclusively across all WIT digital platforms, including the website, digital advertising and social media channels, as well as on printed advertising collateral.

"WIT brought us in and asked us to take a Nano 9 as a blank canvas – still in its initial sketch stage from Reebok – and infuse the WIT 'stronger together' ethos within the shoe," says Fluoro founder Tim Smith. "It was an interesting challenge to interpret the brand visual language we had developed on to a shoe, but we’re blown away by the positive response it's had.

"Collaborating with a brand that has been such an important part of my culture since childhood has been a personal highlight from our journey with WIT so far."

The Nano 9 proved to be one of the biggest pre-launches in WIT's history, with more than 1000 units of footwear sold in minutes.

Reebok x WIT Nano 9 shoe box design featuring large geometric numbers, abstract dotted typography and the Vector logo on a grey background
Reebok x WIT Nano 9 trainers shown from above displaying black uppers with orange branding and the Vector logo on a vibrant orange background with design system elements
Fluoro's abstract typographic design system in black on bright orange, featuring geometric hexagonal shapes and the Reebok Vector logo, for the Reebok x WIT Nano 9 campaign
Reebok x WIT Nano 9 trainer box design featuring geometric shapes, the Reebok Vector logo and abstract typographic system in grey and black
Open magazine spread showing bright orange left page with "London" text and grey right page featuring black and white photographs of urban infrastructure and underground scenes
Open spread of design publication showing left page with Inau serial text and right page displaying geometric pattern with illuminated X shapes on dark mesh background
Two Reebok x WIT Nano 9 shoe boxes displaying abstract geometric patterns, dotted textures, linear marks and the Vector logo on a black background
Navy and orange Reebok x WIT Nano 9 trainer with white and lavender accents displayed against a black background with bold geometric typography and the Vector logo
Reebok x WIT Nano 9 trainer campaign design featuring large "19" numerals, abstract dotted patterns and geometric elements in grey and black on light blue background
Reebok x WIT Nano 9 trainer in grey mesh with red sole, shown in profile against a dark background with white and red dotted pattern and "Transicion" text
Fluoro's campaign designs for Reebok x WIT Nano 9 trainers featuring abstract typography and geometric patterns on pale blue backgrounds
Abstract geometric patterns and typographic elements in dark grey, including hexagonal shapes, dot matrices, parallel lines and the Reebok Vector logo from the Reebok x WIT Nano 9 campaign design system
Close-up of the WIT x Reebok Nano 9 shoe showing layered materials in grey, navy and orange with the WIT Nano branding on the tongue
Open magazine spread showing Reebok x WIT Nano 9 trainer with grey mesh and coral-red panelling, featuring the reintroduced Vector logo on the heel, alongside design documentation on the left page
Open magazine spread showing Fluoro's typographic design system for Reebok x WIT on left page and geometric Vector logo pattern illuminated on right page
Grey mesh and orange Reebok x WIT Nano 9 trainer with red lining displayed against a black background with geometric white line patterns and dot motif graphics
Overhead view of an open magazine spread with vibrant orange pages featuring abstract black geometric patterns and two Reebok x WIT Nano 9 trainers displayed centrally
Top-down view of a navy and coral Reebok x WIT Nano 9 trainer showing the newly reintroduced Vector logo on the heel against an abstract geometric background
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