Craig & Karl craft the here and 'Now' brand identity for Berlin's Bread & Butter

Crafting a new identity for Bread & Butter in Berlin, Craig Redman and Karl Maier, otherwise known as Craig & Karl, encompassed the event theme Now with an emoji-style language of iconic and ironic graphics.

The bright and colourful branding integrated elements of fashion, music, food and the city of Berlin; and appeared in various combinations from campaign imagery to website, signage and merchandise.

The icons certainly bring an essential liveliness and diversity to the identity and event as a whole. You can discover more at

Via Creative Review