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Designer challenges himself to create a visual word play every day for 100 days

When it comes to setting interesting challenges, Australian graphic designer Stephen Grace and Shillington graduate is just the type. His annual creative challenge, entitled #the100dayproject, was started by Elle Luna at The Great Discontent and kicks off on 19 April every year.

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Via direct submission | All images courtesy of Stephen Grace

Via direct submission | All images courtesy of Stephen Grace

Inspired by a studio project where he works at Christopher Doyle & Co in Sydney, and also a blog post from Gabby Lord, he set himself the challenge to create a visual word play every day for 100 days. These were then uploaded to Instagram under the hashtag #100days100wordplays.

Speaking of the project, Stephen said: "I created simple style guidelines for myself, and had two key rules: if I've seen it before, I can't do it, and if it's blatantly obvious, I can't do it. Some are literal, some are lateral, some are illogical, but ultimately it was a satisfying creative challenge to continually create for 100 days."

To discover more about Stephen, visit www.stephengrace.co.

Grid of nine word play designs in alternating beige and dark navy backgrounds with typographic variations spelling words like "hiccup", "self", "soap", "create" and "holy
White text reading "SEA" on a dark charcoal background, a visual wordplay from Stephen Grace's 100-day creative challenge
White letters spelling SOAP with a bar of soap forming the O, on a beige background
White text reading "HORIZON" on a dark grey background with a curved line replacing the final letter to suggest a sun setting on the horizon
White text spelling "HICCUP" with the letters arranged so the "U" appears raised, on a beige background
White text reading "MEASURE" with "FEE" positioned to the right, forming a visual pun on a beige background
The word "COMPETE" with a tick mark replacing the letter "E
Four word plays displayed in a grid: Queen with a castle icon, Outlaw, Euphoria, and Drug with a pill capsule icon
White letters spelling "TAIL" arranged vertically with the final letter stylised to form the shape of a fox's tail on a beige background
White letters spelling "CA" with a padlock symbol forming the second "P" on a dark background
White sans-serif text reading "PAUSE" on a dark background, a visual wordplay from Stephen Grace's 100-day creative challenge
The word "thanks" in white capital letters with a praying hands emoji replacing the letter A on a beige background
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