Designer challenges himself to create a visual word play every day for 100 days

When it comes to setting interesting challenges, Australian graphic designer Stephen Grace and Shillington graduate is just the type. His annual creative challenge, entitled #the100dayproject, was started by Elle Luna at The Great Discontent and kicks off on 19 April every year.

Inspired by a studio project where he works at Christopher Doyle & Co in Sydney, and also a blog post from Gabby Lord, he set himself the challenge to create a visual word play every day for 100 days. These were then uploaded to Instagram under the hashtag #100days100wordplays.

Speaking of the project, Stephen said: "I created simple style guidelines for myself, and had two key rules: if I've seen it before, I can't do it, and if it's blatantly obvious, I can't do it. Some are literal, some are lateral, some are illogical, but ultimately it was a satisfying creative challenge to continually create for 100 days."

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Via direct submission | All images courtesy of Stephen Grace