Brighton-based brand designers Baxter and Bailey have come up with a campaign to turn the heads (and prick up the ears) of potential students for Abbey Road Institute.
An educational initiative from the legendary Abbey Road Studios, Abbey Road Institute has schools in London, Melbourne, Paris, Amsterdam, Frankfurt and Berlin, all offering intensive one year programmes in audio engineering and acoustics, music theory and production, and music management.
To help attract the next generation of music production talent, Baxter and Bailey were brought on board to produce a new recruitment campaign. With ‘Be the future sound makers’ as the central concept, the agency has built on Abbey Road Institute’s existing brand identity to create a whole suite of flexible icons, copy and graphics, as well as a series of portrait photographs shot by the Sony World Photography winner Alys Tomlinson.
We especially like the simple, clean lines, minimal colour scheme and the clever nods to successful music producers such as Brian Eno, George Martin and Rick Rubin.
So how did it go down with the Abbey Road Institute team? Hannah Fitzgerald Global Marketing Manager, said: “The Baxter and Bailey team are fantastic. They were keen to understand and portray the unique offering we have at Abbey Road Institute and really showcase our student experience.”