Working with regular writing partner Kate Van der Borgh, the agency's starting point was to craft a compelling and flexible approach to copy: "Our one Goldsmiths concept placed eclecticism, individuality and diversity at the heart of the solution," explains Creative Director, Matt Baxter. "With a similarly eclectic approach to typography, we brought this melting pot of disciplines, specialisms and subjects to life."
Photographer John Wildgoose joined the agency's project team to deliver a suite of brilliant black and white reportage photographs, all shot on and around the Goldsmiths campus. Baxter and Bailey also brought animators Buff Motion and exhibition build specialists Standard 8 on board to deliver their own areas of expertise. "An appropriately collaborative solution for a boldly collaborative institution," adds Matt.
And how did Goldsmiths feel? Jennifer New, Student Marketing Manager at Goldsmiths, said: "It’s been a real pleasure working with the team at Baxter and Bailey. We came to them with an ambitious brief that they’ve distilled into a striking, powerful campaign that authentically gets to the heart of what makes Goldsmiths such an exciting and inclusive place to study."