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InspirationGraphic Design

Baxter & Bailey's Nottingham Trent campaign is "designed to turn heads and prick up ears"

Design agency Baxter & Bailey has created a new campaign identity for Nottingham Trent University that aims to "connect arts and culture with a new audience".

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Large outdoor poster campaign featuring six panels with alternating black and white backgrounds displaying colourful artistic imagery and pink text for Nottingham Trent University's Curated & Created campaign

The studio was brought in to create design work that highlighted the fact the uni campus boasts a number of arts venues including galleries, concert halls and performance spaces. "Our challenge was to bring this broad-ranging cultural offer to an equally broad audience, encompassing regular arts consumers as well as first-timers," says Baxter & Bailey.

The campaign was entitled Curated & Created, and was launched to encourage a new intake of undergrad students.

"Our naming solution brings the idea of curation right to the heart of the solution, whilst the design approach celebrates cultural diversity, juxtaposing imagery in often surprising ways," Baxter & Bailey adds. "It’s a campaign designed to turn heads and prick up ears."

The studio previously created campaigns for universities including Goldsmiths and MET in Brighton.

Nottingham Trent University's Curated & Created campaign homepage displayed on a tablet, featuring a vibrant hot pink lip with turquoise and black geometric shapes overlaid across it
NTU Connect Sans typeface displaying outlined capital letters A-G and numerals 1-8 on bright pink background
White cosmos flower with yellow centre emerging from a clear glass skull head, framed by hot pink geometric lines on black background
Nottingham Trent University's Curated & Created campaign on a tablet screen, featuring black hexagons with text "If you like Lorde" and "Then you'll love Babe Punch" on a hot pink background
The word "VISION" in thin white capital letters overlaid on a dark teal architectural photograph with angular building elements
Person singing into a microphone surrounded by vibrant neon green and magenta abstract shapes against a black background
Nottingham Trent University campus map displayed on tablet screen showing creative venues connected by pink lines with text "Connecting you to a world of creativity, on and off campus
Abstract graphic combining a vibrant multicoloured paint splatter on a sphere's lower half with a white geometric lattice pattern on the upper half, connected by bright pink lines on a black background
Neon "SOUND" text overlaid on a concert venue filled with an enthusiastic crowd watching a performer on stage under blue and orange lighting
Neon pink lines frame a glowing purple wireframe sphere bisected by a diagonal line, with vibrant multicoloured particles dispersing from the left side against a black background
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