Design agency Baxter & Bailey has created a new campaign identity for Nottingham Trent University that aims to "connect arts and culture with a new audience".
The studio was brought in to create design work that highlighted the fact the uni campus boasts a number of arts venues including galleries, concert halls and performance spaces. "Our challenge was to bring this broad-ranging cultural offer to an equally broad audience, encompassing regular arts consumers as well as first-timers," says Baxter & Bailey.
The campaign was entitled Curated & Created, and was launched to encourage a new intake of undergrad students.
"Our naming solution brings the idea of curation right to the heart of the solution, whilst the design approach celebrates cultural diversity, juxtaposing imagery in often surprising ways," Baxter & Bailey adds. "It’s a campaign designed to turn heads and prick up ears."