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WorkGraphic Design

Underline dreams up geometric patterns in unexpected colours for Halo

"Halo is an adventurous brewery that takes the traditional recipes of rare styles of beer and then experiments with the ingredients. With a taproom and bottle shop that welcome inquisitive visitors, the brewery needed an approachable brand that matched its unconventional sensibilities," says Toronto-based Underline Studio, on describing their recent work for the company.

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Colourful beer cans with geometric pattern designs by Underline Studio for Halo brewery arranged on a grey background

Modern, energetic and a bit rebellious, Underline's identity for the brewery uses geometric patterns in unexpected colours, which are then rolled across its logo, labels, packaging and promotional materials. It's just one of many recent standout projects by Underline, which was founded 10 years ago by Claire Dawson and Fidel Peña. Discover more at underlinestudio.com.

Three Halo beer cans with geometric designs: pink with diagonal lines, white with colourful blocks, and yellow with concentric circles
Three Halo beer cans with geometric patterns in mint green, black and orange featuring colourful diamond, circular and hexagonal designs
Ten brown glass beer bottles with vibrantly coloured labels featuring geometric patterns designed by Underline Studio for Halo brewery
Four Halo beer bottles with lime green, orange and blue labels featuring geometric patterns, arranged around a glass of pale ale
Halo brewery logo in white capital letters with angled geometric stripes on a black background
Black t-shirt featuring Halo brewery's geometric white logo design with circles and halftone patterns in a square composition
Three amber glass bottles of Halo beer with geometric patterned labels in black and white featuring circles and abstract shapes
Halo brewery six-pack cardboard carrier with geometric patterned design alongside a single bottle with lime green label featuring the Halo logo
Halo brewery branding by Underline Studio featuring a cardboard four-pack carrier, beer bottles with geometric patterned labels, a glass of pale ale and a clipboard with branding guidelines
Nine Halo brewery cans with vibrant geometric patterns in blue, purple, black, pink, orange, multicoloured, yellow, teal and red designs by Underline Studio
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