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WorkGraphic Design

The Plant creates new branding for London hotel The Four Seasons

London agency The Plant has created new branding for swanky London hotel The Four Seasons, using a stunningly detailed (and accurate) drawing by Thibaud Herem across many of its applications.

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Branded stationery and collateral for The Four Seasons hotel arranged on a wooden surface, featuring architectural drawings and elegant typography

The agency was briefed to create an identity that echoed the building’s history as the former home of the Port of London Authority at Trinity Square. As such, much of the look and feel references the "beautiful lines" of the hotel’s architecture, as well as local historical characters like Samuel Pepys and Geoffrey Chaucer. Herem was commissioned to create his large-scale drawing of the front of the building when The Plant realised the similarities between his style and and the detailed imagery exhibited in archived drawings by architect Sir Edwin Cooper, which it used as research.

"This drawing, cropped and detailed, combined with elegant period typography form the basis of the identity," explains The Plant’s founder Matt Utber. "We've used the drawing across all the collateral, applying many of the architectural details such as ornamental borders and balustrades as counterpoints to the graphic design of the hotel's identity."

The Plant’s designs are used across more than 100 individual pieces of collateral including stationery, signage, door hangers, room key cards and postcards.

Four Seasons hotel stationery on a wooden bedside table featuring gold architectural details and elegant typography on cream-coloured cards and notepads
Two boxed sets of The Four Seasons hotel postcards featuring architectural drawings and photographs, wrapped with black bands, displayed on a wooden surface
Three bookmarks for The Four Seasons hotel featuring architectural illustrations and period typography on cream-coloured card stock
The Plant's stationery system for The Four Seasons hotel displayed on a wooden table, including blank sheets, business cards, notepads and a pen holder featuring Thibaud Herem's architectural drawing
Stone sculptural detail from The Four Seasons hotel building with Tower Bridge visible in the London skyline behind
Brass door handle on wooden door with black rope and gold "Service in Room" tag for The Four Seasons hotel
Illuminated neoclassical facade of The Four Seasons London hotel at night, featuring tall dark columns, ornamental capitals and golden-lit windows across multiple storeys
Open white presentation box containing gold-foil printed materials featuring architectural drawings and details for The Four Seasons London hotel branding by The Plant
Detailed architectural drawing by Thibaud Herem of the ornate front facade of The Four Seasons London hotel at Trinity Square, featuring classical columns, decorative capitals and period streetlamps
Detailed architectural drawing of The Four Seasons London's classical facade, featuring columns, a statue, and a tower with ornamental details by Thibaud Herem
Four Seasons hotel branding collateral including a dark folder, cream envelope featuring an architectural drawing, and crystal glasses on a wooden desk
A hand holding a black room key card for The Four Seasons hotel, featuring a detailed architectural drawing of the building's ornate facade on the upper portion
Four Seasons Hotel logo with gold leaf motif and text reading "London at Ten Trinity Square" alongside architectural line drawing detail of the building's classical facade
Unfolded white stationery showing text and a detailed architectural line drawing by Thibaud Herem of The Four Seasons hotel's facade, part of The Plant's branding design
Cream-coloured stationery with embossed text about the Port of London Authority beside an architectural drawing detail of the Four Seasons hotel building
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