WorkGraphic Design

Stow Brothers – Wetlands campaign

This direct mail campaign with bespoke illustrations was created by London design studio Build for the Stow Brothers, Walthamstow’s premium estate agent, and aims to promote the new Walthamstow Wetlands Project.

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Four stacked direct mail cards featuring stylised illustrations of different wetland birds in bold colours against geometric backgrounds

Transforming a very high profile piece of local news into a beautiful, effective campaign – each of the four mailers feature a different bird that will inhabit the newly developed wetlands area.

Open direct mail booklet showing a stylised heron illustration on pink cover and text page about The Stow Brothers and Walthamstow Wetlands Project
Colourful direct mail card featuring an illustrated white bird with orange beak on bright blue background, part of Build's Walthamstow Wetlands campaign for Stow Brothers
Close-up of printed direct mail campaign showing contact details, Lapwing logo and geometric shapes in teal and purple
Minimalist illustration of a white bird with black wings and curved head plume on a turquoise background, part of the Stow Brothers Wetlands campaign
Stow Brothers direct mail campaign page showing yellow geometric bird illustration and estate agent information text about Walthamstow Wetlands Project
Stow Brothers Walthamstow Wetlands campaign mailer featuring repeated colourful illustrations of birds in pink, yellow, blue and green sections
Stylised illustration of a bird with blue and cream plumage, orange beak and black eye against a blue background, with a colour reference strip along the edge
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