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Startup London: Photography series turns a spotlight on 30 creative studios in the capital

According to journalist Christina Hopkinson, over 200,000 startups launch in London every year.

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All images courtesy of the artists and Hoxton Mini Press. Via Creative Boom submission.

All images courtesy of the artists and Hoxton Mini Press. Via Creative Boom submission.

Taking just 30 of the most creative of these studios, based from King’s Cross to New Cross and digital apps to distilleries, Hopkinson, alongside photographer Rick Pushinsky, explores the ways in which these businesses are transforming the ways we eat, shop and play.

The resulting collection of images shot beautifully by Pushinsky, and words by Hopkinson, sit alongside tips and advice from business writer Rebecca Burn-Callander and illustrations by Daniel Frost in a new book published by Hoxton Mini Press.

An inspirational guide for anyone dreaming of starting their own business, whether it be in London or beyond, this book gets under the skin of some of the UK's most promising entrepreneurs.

Christina's expertise lies in journalism and creative writing, where she specialises in examining contemporary issues through both fiction and non-fiction. Her articles have appeared in a range of UK publications including the Guardian, The Times, The Sunday Times, Grazia and Red, and her five novels have been translated into more than 12 languages.

British photographer, Rick, is based in East London and has a background in fine art and architecture. He shoots portraits internationally and his work has been featured in Vogue, The Telegraph and the Financial Times.

'Startup London' by Christina Hopkinson and Rick Pushinsky is published by Hoxton Mini Press. See more and buy the book here.

Vintage peach-coloured optometry phoropter with multiple lens wheels and adjustment knobs used for eye examinations
Woman in black beanie and striped top sitting on a chair holding a potted plant with flowers, in front of a yellow fixed-gear bicycle mounted on a white brick wall
Hand holding a blue and white circular device mounted on a bicycle handlebar in bright sunlight
Bearded man in navy shirt working at laptop behind the counter of a modern bar with shelves of bottles, pendant lights and exposed brick walls
Row of chisels with wooden handles mounted on a wooden rack in a workshop
Woman in light blue shirt holding a mug, seated at a white table in a minimalist studio with white shelving and pendant light overhead
Five pink shelves display potted houseplants with varying foliage in shades of green and burgundy, with moss covering the bottom shelf against a pink wall
Bright modern office space with yellow flooring, colourful chairs around a glass table, pendant lights and pink flowers, with a man working at a desk in the background
Glazed and white iced doughnuts arranged in rows on a wire cooling rack
Industrial bottling machinery with white tubing dispensing dark liquid into brown glass bottles in a production line
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