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WorkGraphic Design

Sawdust creates futuristic alphabet display typeface for Wired UK

London studio Sawdust, aka Jonathan Quainton and Rob Gonzalez, has created a lush alphabet display typeface for Wired UK that gives a nod to the futuristic angle of the magazine's content.

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Wired UK magazine cover featuring a golden ice lolly on a pink background with the magazine's logo in Sawdust's futuristic display typeface

Predominantly used for sections within the magazine but also for specials and occasional alternative headlines, the design has been created to work both as flat colour and dimensional, in black and white.

It's just one of many recent projects by the popular partnership; the duo specialises in bespoke and innovative typography, brand display typefaces, visual identities and image-creation for clients including Nike, The New York Times, Coca Cola, Audi and Converse. Discover more at madebysawdust.co.uk.

Spread from Wired UK magazine featuring a black backpack on the left page and crystalline text and industrial imagery on the right page
White three-dimensional letter "a" from Sawdust's futuristic alphabet display typeface for Wired UK, shown against a black background
The word "START" in a futuristic metallic typeface overlaid on a dramatic landscape of dark stormy clouds and pink-tinted terrain
The words "Future Technology Culture" displayed in a geometric, futuristic typeface with interlocking letterforms on a black background
The word "GEAR" in bold, futuristic metallic lettering against a textured dark stone surface
Silvery three-dimensional letter K from Sawdust's futuristic alphabet typeface design for Wired UK, shown against a black background
Sawdust's futuristic display typeface for Wired UK showing metallic letters "P" and "b" with dimensional shading against a black background
Silver metallic letters spelling "PLAY" with dimensional shading against a black background, from Sawdust's typeface design for Wired UK
Metallic 3D letterforms spelling "3D 2.11" in silvery grey against a black background, showcasing the futuristic typeface created by Sawdust for Wired UK
Wired UK 2017 written in a futuristic geometric typeface with dimensional lettering against a black background
Sawdust's futuristic typeface for Wired UK displaying the full alphabet, numbers and special characters in white lines on black background
Wired UK typeface by Sawdust showing geometric alphabet letters, numbers and symbols in white on black background
White geometric typeface spelling "Play Work Smarter Gear Features Start" on black background
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