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WorkGraphic Design

Mucho rebrands health newsroom for the Covid era

Based in New York City, the Global Health Reporting Center is a newly launched independent, nonprofit newsroom that that produces in-depth health journalism, something the world has been of increasing need of in 2020.

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Global Health Reporting Center poster by Mucho featuring a red dot logo, photograph of laboratory work, and red text stating "We are an independent newsroom that produces in-depth health journalism

Global branding agency Mucho was asked to create new branding to help articulate its vision effectively and communicate it to a broader audience.

The Center takes a 360º approach to health and medicine, reporting from every continent in the world, and examining the complex interactions of science, community, economics, politics, business, and human behaviour. Central to Mucho's rebrand is a red dot, providing the visual impact this sort of reporting needs to cut through effectively. The simple symbol performs three tasks at once. As a whole, it represents the recording icon on a video camera. At the same time, the use of red indicates the urgency of the reporting, and the circular shape reflects the Center's global perspective.

Meanwhile, the limited and starkly contrasting colour palette of black, red, and white, conveys an austere yet approachable authority that speaks to the Center's commitment to accurate, relevant, and engaging reporting. The typeface is GT America.

Global Health Reporting Center logo featuring a red circle and white sans-serif text on a black background
Global Health Reporting Center's previous logo on the left with red dots in a circular pattern, and new rebrand on the right featuring a solid red circle with bold black typography
Global Health Reporting Center brand guidelines showing logo variations, colour palette and typography specifications designed by Mucho
Tablet screen displaying a glowing red planet against a black background, representing the Global Health Reporting Center's global perspective
Global Health Reporting Center rebrand poster with black background, red circular logo, black and white photograph of a woman in an office, and red text reading "We dig deep
Wooden structures shaped like corn stalks with white paper leaves attached, displayed in a farm setting with agricultural buildings in the background
Twitter post from Global Health Reporting Center about their documentary Unseen Enemy on pandemic threats, displayed on a smartphone screen
Man sitting on an office chair in a bright, empty room with floor-to-ceiling windows and wooden furniture visible in the background
Three panels showing the Global Health Reporting Center rebrand concept: Earth globe labelled "Global perspective", red dot REC logo labelled "Recording / Announcing", and video footage labelled "Reporting
Global Health Reporting Center website on tablet screen showing article about Ebola with red-tinted image of two figures and red dot logo in top left corner
Person wearing black clothing holding a black tote bag branded with Global Health Reporting Center's red dot logo and text
Two white business cards with red circular dots and black text on a dark surface, showing the Global Health Reporting Center's rebrand by Mucho
Two pages from the Global Health Reporting Center's rebrand by Mucho, showing the "Ending AIDS?" article cover with a red dot graphic overlay on a map, and an interior page with "Unique Access" section and body text
Red circle with silver border centred on dark textured black background, representing the Global Health Reporting Center's recording icon symbol
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