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WorkIllustration

Illustrator Lucia Calfapietra depicts real life versus summer holidays in quirky series

When advertising agency TBWA Italia needed to help its client Grandi Navi Veloci, an Italian cruise company, to promote its summer discounts, it called upon the talents of Lucia Calfapietra to craft a series of illustrations for its marketing materials.

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Illustrated beach hut split in half showing everyday life on blue side and holiday version on yellow side, with numbers 20 visible on the hut door

Quite cleverly, the bright and colourful artworks have two sides of a story to tell: on one side, Lucia provides a drawing of an object from everyday life; on the other lies the holiday version of the same object. So a slipper becomes a flip-flop, a toothbrush holder transforms into a cocktail glass and a sleep mask turns into a snorkel.

"For this project, I had to captivate people through very simple yet effective images, the concept was 'you wake up already on vacation'. Everyday objects are side by side with their holiday version. I had only three days to complete this work before going on holiday myself, so it was challenging but very funny and I was already inspired!"

Discover more of her work on her online portfolio.

Split illustration showing a white sleeveless top with blue flower pattern on the left transitioning to a blue and white striped swim tank top on the right, against blue and orange backgrounds
A red castle illustration on an open book page contrasts with a bright yellow sandcastle against a coral and yellow split background, representing everyday life versus holiday dreams
Split illustration showing a beige slipper on the left transforming into a neon yellow flip-flop with blue straps on the right, against contrasting pale and orange backgrounds
Illustration by Lucia Calfapietra showing a toothbrush on a pink background transforming into a colourful cocktail with decorative straws on a magenta background
Split illustration showing a white pillow on a textured dark blue background on the left, and a blue inflatable pool float on a mint green background on the right
Illustration split between pink and blue backgrounds showing a bed with blue and white striped bedding on the left transforming into a beach lounger with vertical stripes on the right
Split illustration showing a sleep mask with closed eyes on purple background transforming into a snorkel mask on turquoise background
A yellow number 2 on a red background contrasts with a red and white life ring and rocket on a blue background, illustrating everyday life versus holiday themes
Split illustration with cream star on blue background transitioning to red starfish on yellow background, representing everyday object versus holiday version
A white beach hut with blue stripes and the number 20 split between everyday and holiday versions against a blue and yellow background, promoting Grandi Navi Veloci summer discounts
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