WorkGraphic Design

Blood, Sweat & Rubber: Luis Tew presents a dynamic history of the BMX

Northampton-based Luis Tew is a designer and illustrator, who started his trade in 2011 after studying a degree in Graphic Design at The University of Portsmouth.

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Open magazine spread showing "Blood Sweat & Rubber" title with black and white BMX bike imagery and geometric design elements

His latest project, Fickle Fads and Dedicated Followers of Fashion, is a response to an ISTD brief. Luis explains: "Landscape magazine was created to communicate the dynamic history of the BMX – the brief asked for the creation of a typographic design that explores the subject of 'fads'.

"Using BMX's uncertain history as a narrative, I developed an eccentric use of display type and accompanying body text that represented the flow of events and issues that have occurred in the industry over the last 40 years."

Both clean and dynamic, Luis emulates the fast-paced nature of BMX and translates it into bold graphic design. Discover more at launchtwofour.co.uk.

A close-up of a magazine spread showing black and white typography with repeated text reading "Blood, Sweat & Rubber" overlaid on a dynamic BMX photograph featuring riders and bikes
A contents page listing article titles and page numbers including The Decline, Mat Hoffman, The X Games and The Revival of BMX, with a stack of magazine pages visible along the edge
Close-up of Landscape magazine cover designed by Luis Tew, showing a BMX rider on an orange dirt ramp against a blue sky with repeated "TRY" typography
Hand holding open Landscape magazine designed by Luis Tew, displaying bold typographic text about BMX history on a white page with body text visible on the left side
Open pages of a magazine featuring repeating text about supply and demand in bold typography, with BMX-related imagery visible at the top corner
Stack of printed pages showing Luis Tew's "Fickle Fads and Dedicated Followers of Fashion" magazine with bold typography and BMX imagery overlaid on photographs
Magazine spread showing bold black typography spelling "THE" alongside blue pages featuring a BMX bike and design elements from Luis Tew's Fickle Fads and Dedicated Followers of Fashion project
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