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WorkGraphic Design

August Studio conveys ethical values of NAD's through clean and simple branding

When London-based design agency, August Studio, was approached by the owner of NAD's – a cafe offering homemade cooking and ethically sourced coffee – the desired outcome was clear. A brand was required to convey the core values of the business, alongside being contemporary, clean and stylish.

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Two NAD's branded takeaway cups in navy blue and white on a yellow background, featuring the cafe's logo and decorative swirl design

In response, the studio chose a simple but effective aesthetic coupled with a modern typeface for the logo, and the result is what you see below. A colour palette of navy blue and white is fresh, and the coinciding illustration provides extra interest. Discover more from August Studio at auguststud.io.

NAD's branding applied across coffee bags, packaging, merchandise and stationery on a yellow background
NAD's branded menu and cover with navy blue and white design on yellow background
Various NAD's coffee pouches with different origin labels arranged on a bright yellow background
White coffee cup and saucer beside a chalkboard reading "Coffee is always a good idea" and a NAD's Sumatra Caranavi coffee packet with navy and white branding
NAD's takeaway menu and business cards fanned out against a yellow background, showing sandwiches and the eatnads.cafe website address
NAD's branded stationery including notepad, postcards and pencil on yellow background
Navy blue and yellow business cards for NAD's cafe, featuring white patterned details and contact information for Chris Parker, arranged in an overlapping grid layout
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