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An anti-hunting installation to provoke a sense of responsibility toward animals

Jill McDonald is a Scottish illustrator who loves pretty much every aspect of design, from drawing to screen printing, woodwork to graphic design, lithography to photography and everything in between.

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Artist Jill McDonald crouches beside her anti-hunting installation, aiming a laser-cut wooden gun at screen-printed animal figures that reveal hidden text messages when targeted

With this particular piece, her anti-hunting installation, it features three wood-cut, screen-printed animals and a laser-cut gun – all to engage the viewer and provoke a sense of responsibility toward the animals. What's more interesting, is when the red sight on the gun is pointed toward the animals it reveals hidden text which spells out things like “not a trophy” (for the deer) and “not a scarf” (for the fox). Discover more of Jill's work at www.jillmcdonald.co.uk.

Via direct submission

Three wood-cut, screen-printed animals in pink and white – a rabbit, deer and fox – from Jill McDonald's anti-hunting installation
Laser-cut gun with red sight aimed at screen-printed deer, revealing hidden text reading "not a trophy" from Jill McDonald's anti-hunting installation
Red laser sight of Jill McDonald's anti-hunting installation revealing hidden text "not a trophy" when pointed at the animals
Wooden rifle with laser-cut details and a red circular sight positioned at the top of the barrel against a white background
Three screen-printed wooden animals—a deer, fox and rabbit—with red etched details, displayed with a laser-cut brass gun below them as part of Jill McDonald's anti-hunting installation
Close-up view through the red laser-cut gun sight revealing hidden anti-hunting text on Jill McDonald's installation piece
Red silhouette of a rabbit with hidden text reading "not a pelt" revealed by the gun sight in Jill McDonald's anti-hunting installation
Hand holding a wooden gun with red sight aimed at a wood-cut screen-printed animal shape, revealing hidden text as part of Jill McDonald's anti-hunting installation
Laser-cut wooden gun with red sight from Jill McDonald's anti-hunting installation, designed to reveal hidden text when aimed at animals
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