WorkIllustration

Illustrator Alex Ram makes a big impact with small moments

Alex Ram is a London-based illustrator whose work merges everyday life with dreamlike tones. He works with vibrant colours, depicting strong and bold characters across a range of both mundane and fantasy scenes.

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Illustration of a man in a blue shirt sitting on green grass, eating grapes and toast, with a phone beside him and dreamy sparkle effects around the scene

He's continued working through lockdown, he says, and at times his thoughts have drifted elsewhere. But he sees that as a positive, not a negative. "This daydreaming reflection is often the lens I see my ideas through, mixing day-to-day activities with partly remembered experiences, and often seasoned with a dreamlike quality," he explains.

Life is built up from a multitude of experiences, and many artists focus on the big moments, such as getting a new job, moving to a new city or starting a new relationship. But Alex feels that small moments, like buying a new plant for your house or sharing a coffee with someone at the start of the day, are just as important and have just as much meaning tied up in them.

"These are the moments I find myself influenced by," he says. "These events are sometimes small or easily overlooked, but are often the marker of something bigger: the kind of memories that make you smile when they happen to float back into your consciousness."

Two illustrated figures with brown skin tones emerge from circular openings against a gridded background with floating geometric shapes in blue and yellow
Four people of different ethnicities gathered around a pool table with colourful balls, illustrated in vibrant colours against a yellow background
Colourful illustration of two people sharing a coffee, with one figure holding a mug and another in the background, surrounded by vibrant geometric shapes and plant details
Person holding bunches of bananas and grapes with a content expression against a green background with floating leaves and seeds
Illustration of a large muscular man with brown hair and blue eyes, depicted in vibrant orange tones against a blue sky and green grass background
Orange hand holding a terracotta pot of green spherical plants with yellow stars floating around against a blue sky with clouds
Two figures with earthy brown skin tones sit on a checkered green surface, holding steaming mugs, surrounded by potted plants against a peachy background
Two people sit beside anthropomorphic green plants with faces against a sunny sky, surrounded by toadstools and grass in a dreamlike garden scene
Person with brown hair gazing thoughtfully upwards surrounded by green foliage and potted plants in a vibrant illustration style
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