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Andy Cooke's new book reveals how today’s graphic designers are breaking the rules

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design & Everything In Between is a new book by Andy Cooke, creative director of Stoke-on-Trent's Weather, containing groundbreaking campaigns and industry insights from the world’s leading design studios.

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Open spread of Andy Cooke's Graphic Design book showing industrial warehouse space with large white "ART" typography and black text panel on right page

It shows how today’s graphic designers are thinking, collaborating, and breaking all the rules, and how they can successfully collaborate with other creative professionals and sectors, whether it be a more sophisticated logo for a product, a better-designed lookbook for a fashion brand, or a more intuitive wayfinding system for a museum.

The book features exceptionally conceived design solutions across a variety of industries – from architecture and product design to art, fashion, and film. Through dynamic spreads, you'll discover the Berlin-based studio Hort's transformative campaign for Nike; Base's responsive, flexible logo for Munich’s Haus der Kunst museum; how design agency Bond worked with ArtRabbit, a website and app that catalogs contemporary art exhibitions, on a clever identity rollout; and how John Haslam, managing director of bespoke paper company G . F Smith, feels about the process of working with designers.

Each example illustrates the significance of the graphic designer’s role in making a campaign marketable and successful. While insights from clients and the designers themselves reveal the inner workings of the design process.

An indispensable reference for the graphic design industry, this visually arresting and informative volume shows how excellence can be achieved when creative minds work together.

Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design & Everything In Between is now available to order.

Black book cover with colourful text listing "Graphic Design for Art Fashion Film Architecture Photography Product Design & Everything In Between" by Andy Cooke, published by Prestel
Open book spread showing design process documentation with four black-and-white images of product details on the left page and text with a larger photograph on the right page
Open book spread showing Art Museum of the University of Sassari branding project on left with identity system components, and colourful overlapping branded materials on right page
Open book spread showing Augustus Poli branding with gold shoes on left page, pink shoe on right page, and blue packaging detail below
Open book spread showing Bespoke branding materials with white text on black background alongside product photography of business cards and stationery items
Open book spread showing colourful product packaging and shoe design examples with accompanying photography and descriptive text
Open book spread showing Nike basketball campaign design by Berlin studio Hort on left page and typographic basketball player composition on right page
Andy Cooke's Graphic Design book spread showing a grid of orange-toned architectural and design photography on the left page and text with a white cross image on the right page
Open book spread showing Hort's layered, colourful logo design for Nike on the right page, alongside text and smaller design samples on the left page
Open book spread showing graphic design layouts with text on the left page and a pink page on the right displaying design samples with date ranges and architectural imagery
An open book spread showing an article about Hunger on the left page and a black book cover on the right featuring the word Hunger above a skull made of white dots
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