Integrated branding agency Ragged Edge has crafted a fresh brand identity for architecture practice Applied Studio.
In an industry where big names can overshadow their work, Applied Studio aims to go against the grain, instead grounded in substance, and delivering creativity that "works for the real world". To mirror this, Ragged Edge energised the brand around a new and exciting idea: ‘creative works’.
Max Ottignon, Co-founder of Ragged Edge, explains: "Applied Studio brings together exciting, emotive design, with a hands-on, collaborative approach. It creates beautiful, pioneering spaces for people to enjoy. Places that work, effortlessly. We zeroed in on this visionary, yet practical ethos to coin the proposition ‘creative works’."
Speaking of the branding process, Patrick Abrams, Founder of Applied Studios, said: "Ragged Edge really got to the truth of who we are. Their deeply collaborative, strategy-first approach helped us unlock our unique brand offering and bring it to the fore. In an industry as competitive as ours, that’s priceless."
The ‘creative works’ rebrand led to a new name and visual identity. PAC Architecture became Applied Studio. The new moniker is a nod to the way the company applies creativity to the real world – and to the dedicated way the company applies itself to each project.
Visually the new logo communicates the bringing together of creativity and practicality. The circle denotes the playfulness and freedom of design; the right angle shows functionality. And the way these elements interact reflect how space can be considered and created.
A suite of printed brand assets and a new website bring the brand to life across physical and digital touchpoints. On the website landing page, an animated version of the logo shows how creativity and practicality work together to define spaces. The remainder of the site is stripped back in style, in keeping with the brand focus on functionality.
Discover more at raggededge.com.