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InspirationGraphic Design

Wolff Olins gives Vonage a brand makeover with sleek gradients and illustrations

It was the much-loved brand that broke into the telecom space in the early 2000s, as we stopped having landlines at home. Now Vonage is marking the next era with a new identity by Wolff Olins, full of sleek gradients, designs, illustrations and messaging.

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Vonage's new brand campaign featuring four panels with portraits of people and speech bubbles stating "Surface the magic of better conversations

The new brand brings together "the best of its heritage with the innovation it's known for today" and shows how Vonage can be there when you need it, and fade away when you don't. Rich gradients challenge the more static colourspace of the industry, and the illustration style and verbal identity bring to life the quirkiness that made Vonage memorable in the past.

All based around a human approach, Jan Eumann, creative director at Wolff Olins, says: "At Wolff Olins, we strongly believe that we are designing first and foremost for people, even when designing for B2B or B2C. These audiences bring their personal selves to work, with visual patterns and product experiences they’ve learned from brands and apps used daily in their private lives.

"When we started to talk with Vonage, we found a shared understanding that there's no point in creating 'corporate' or sterile looking brands for environments in which businesses operate. This foundation set us up to push the boundaries for the work and set the ambition differently. We wanted to establish a conversational tone of voice, bold use of photography and illustration and drive everything from a system of graphic devices that highlights how Vonage is the secret superpower underneath the surface."

As a result of the collaboration, the new identity system unifies eight separate businesses under one signature vision. Beyond the new branding, Wolff Olins also crafted a new mission statement, brand behaviours and an approach to product and portfolio naming that will be the foundation for future marketing.

Vonage's Join a Meeting webpage displayed on a laptop screen, showing illustrated figures in a video conference with colourful confetti and gradient design elements
Vonage's new brand identity by Wolff Olins showing a smiling person lit with blue and purple gradients alongside developer documentation with code examples
Vonage's rebranded identity by Wolff Olins displayed on various printed materials featuring colourful gradients, illustrations and the message "Hello, world! We're back
Business cards for Tom Furr and Susan Quackenbush featuring Vonage's new branding with pink gradient borders and black backgrounds arranged at angles
Vonage billboard at dusk featuring gradient shapes in pink, purple and blue with the text "Amplifying ideas" and "Connecting humans
Three smartphone screens displaying the Vonage app interface with login screen, messaging list and audio call controls on dark and light backgrounds
Vonage's LinkedIn profile displayed on a smartphone, showing the new brand identity with gradient background and V logo designed by Wolff Olins
Black t-shirt with pink and peach peace hand illustration and white tote bag with bold black V letterform, showcasing Vonage's new brand identity by Wolff Olins
A display of Vonage's new brand identity by Wolff Olins, featuring vibrant purple-to-pink gradients and illustrated figures across illuminated panels, with one showing a person at a computer and the tagline "Surface the magic of better conversations
Vonage admin dashboard interface displaying system status, free trial information, user count of 850, and general statistics with trending charts and usage graphs
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