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InspirationGraphic Design

Make Future's clever identity and packaging for The Cat Asylum microbrewery

Brighton studio Make Future is behind this interesting identity for The Cat Asylum – a microbrewery specialising in historical recipes from all over the world.

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Brown glass bottle of Cat Asylum Brewing Co's '91 Barley Wine with gold text on charcoal label against grey background

Intentionally quiet, there's a clever cat detail as the main focus of the logo, which sits in the negative space of the 'M', making it a memorable, stand-alone icon. And the accompanying brand system gives a distinctive look to all packaging and pump clips, allowing future product releases to be added with ease.

"A simple change of colour, name and information to branded templates differentiates the products from one another," explains Lewie Evans from the studio. "We've made sure that all required information has a specific place, and have eliminated the unnecessary for an approach as succinct and direct as possible."

A variable typeface by TypeType Foundry was chosen to make The Cat Asylum stand out from other breweries and offers a playful feel that aligns with the brand's approach and tone of voice. Special print finishes have been used to heighten limited-edition batch releases while metallic foils give the branded labelling an enhanced, premium aesthetic.

The Cat Asylum Brewing Co logo showing text on the left and a large letter M with cat eyes in the negative space on the right
The Cat Asylum Brewing Co beer can and close-up of wet bottle label showing brand identity design by Make Future
The Cat Asylum Brewing Co logo in white typography on a black background, with a cat silhouette integrated into the letter M
Two bottles of The Cat Asylum Newark IPA beer showing front and back label designs with the brewery's logo and blue accent band against a light blue background
Black coasters stacked together with The Cat Asylum Brewing Co branding and logo on top coaster against grey background
Dark glass bottle of Cat Asylum Brewing Co Double Brown Sto beer with minimalist label design on grey background
Front and back labels of The Cat Asylum's 11 Barley Win beer bottle with dark label, gold text and metallic foil detailing against a grey background
Cat Asylum Brewing Co Simcoe Pale ale bottle with grey and lime green label on pale green background
Cat Asylum Brewing Co signage repeated across a black billboard mounted on corrugated metal
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