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EightySeven captures Italian summer vibes in Verano Spritz brand identity

Summer is well and truly here (at least for readers in the Northern Hemisphere). And what better way to chill out and enjoy the warmer weather than with a can of Verano Spritz designed by studio EightySeven?

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Street-level view of Verano Spritz advertising billboards featuring bright blue and yellow designs with product cans and Italian summer imagery

Decked out in rich orange and soothing aqua blue, EightySeven's identity for Verano Spritz is enough to make you feel refreshed before you've even tugged open the ring pull and taken a sip. Topped off with a subtle but effective wave graphic on the can, this design by the award-winning, proudly B.S-cutting agency is the perfect antidote to the soaring summer mercury.

As its name suggests, Verano Spritz is a canned, ready-to-drink cocktail with an Italian twist. (For those who skipped their Italian lessons or have yet to get round to the language on Duolingo, Verano is Italian for summer.) Promising a blend of "old Italian flavour, with new world fun", EightySeven's brand identity trades on this cultural heritage with aplomb.

"From Milan to Palermo, the people of Italy have enjoyed spritz cocktails since the early 1900s," explains Maxwell Billings, Brand Director and Founder at EightySeven. "These refreshing, bubbly, sweet, and bitter cocktails are essential to an Italian summer."

Speaking of essential components of an Italian summer, the vibe wouldn't be complete without sunny sands, a striped parasol, and a retro scooter ready and raring to whisk you off on a holiday adventure. Of course, all of these elements make an on-brand appearance in the advertising and help to evoke the story a the heart of the message.

"The brand name, strategy, packaging, and storytelling all centre around the idea of "la dolce Verano," the sweet summer," Maxwell reveals. "From happy hour, invented in Milan, to lazy days laying on a beach, perfected in Positano, the team embraced and designed an elegant and fun summer canned cocktail brand."

He adds: "From the geometry of the waves to the vibrant warm brand colours, each element of the brand identity evokes the feeling of an Italian summer."

Maxwell's not wrong, you feel practically feel the Italian sun beating down on you just looking at this exquisite design work. First-round on you? See you at the beach.

Verano Spritz packaging showing a white box with aqua and gold branding alongside a condensation-covered aluminium can with wave graphic and striped design on turquoise and yellow background
Verano Spritz advertising banners displayed on a New York building exterior and inside a subway station
Yellow and white striped Vespa-style scooter with matching seat cover against a turquoise background, evoking Italian summer aesthetics
Verano Spritz branding displayed across a beach umbrella and lounger, t-shirt, coasters and tote bag in orange and aqua stripes on a turquoise and yellow background
Orange and white striped beach umbrella on sand with turquoise sea and sky behind text reading "VERANO SPRITZ
Four cans of Verano Spritz in different flavours against a turquoise and yellow background, each featuring coloured wavy lines and the brand name in large turquoise lettering
Collection of Verano Spritz cans in aqua blue and orange with wave graphics, displayed against a turquoise semicircle and yellow surface with a marble-textured container
Verano Spritz brand identity showing turquoise left panel with white vertical text and yellow right panel with logo, brand name and wavy lines suggesting water
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