Senior Creative, Social

Duolingo's social channels have become a cultural phenomenon. Now we're looking for a social-native creative who can take our speed-of-culture thinking into the real world.

The role sits within Duolingo's Brand Marketing Studio and works closely with the social team to turn trends, memes and cultural moments into ideas across social, experiential, out-of-home, partnerships, events and beyond. It blends content creation, copywriting and art direction. The role is based in New York or Pittsburgh.

What you'll be doing

• Turn social moments into ideas that move beyond the feed, such as stunts, billboards, products, mascot appearances, partnerships and pop-ups
• Provide clear, actionable feedback to social content creators, helping make their work more ownable, culturally relevant and on-brand
• Develop and ship ambitious creative on internet timelines, often moving from opportunity to execution in one to two weeks
• Identify validated trends, memes, fandoms and cultural moments where Duolingo can play a meaningful and unexpected role
• Create original social-native content yourself when the strongest idea is still a great post, video or meme
• Help steward and evolve Duolingo's distinctive voice, visual language, characters and sense of humour across TikTok, Instagram, YouTube, X and emerging platforms
• Work closely with social, brand marketing, design, production, PR, partnerships and legal to decide what to make and how fast
• Present ideas clearly and persuasively, from a fast Slack pitch to a fully developed creative deck
• Raise the creative standard of our daily social work while spotting opportunities with business impact and award-winning potential

What we're looking for

• 7+ years of experience creating culturally relevant work for social platforms, brands, agencies, media companies or your own audience
• A portfolio that demonstrates social-native thinking, strong concepts and excellent creative craft
• Deep fluency in internet culture and an instinct for distinguishing an emerging opportunity from a dying trend
• A clear point of view on what great social creative looks like now and where it's going next
• Strong copywriting skills and a sharp eye for art direction, design and visual storytelling
• Expertise in short-form video, including concepting, directing and getting the work made
• Experience turning cultural insights into ideas beyond social posts, such as experiential activations, earned-media stunts, OOH, products or partnerships
• Experience giving direct, useful creative feedback that helps other creators improve their ideas and execution
• The ability to operate at both the strategic and hands-on level – you're not too senior to make things
• Strong taste, low ego, and the ability to make the work better through collaboration
• The ability to work from or relocate to Pittsburgh, PA or New York, NY

Exceptional candidates will have

• Experience working across both in-house and agency or studio environments
• A genuine obsession with Duolingo's mission, product and characters

What's on offer

• US$142,800 – US$193,200 base salary, supplemented by equity compensation

How to apply

Apply online through Duolingo's careers site.